Our Story
How It All Started
The Beginning
At Reach17, our mission has always been simple: to make high-quality products accessible at prices everyone can afford. Our journey began when we migrated from China to New Zealand, eager to start a new life and a family, but quickly faced financial hardships. With no money to our name and university degrees that were unrecognised here, finding work became a constant struggle.
Instead of giving up, we chose to take control of our future. Drawing on our entrepreneurial spirit, we decided to create something that could not only change our lives but also help others in similar situations. And so, Reach17 was born.
We started as a clothing store, personally sourcing products from trusted manufacturers and offering both wholesale and retail options. Our focus was always on quality, and we made sure to bring customers the best products at affordable prices—something we deeply valued ourselves, given our own journey.
Where We Are At Now
Embracing the Digital Age
Today, over 20 years later, Reach17 continues to grow with the same commitment to making life easier and more affordable for others. Our story is one of resilience, determination, and the belief that everyone deserves access to quality and value.
As the world evolves, we are embracing the digital age with the launch of our online store, making it easier than ever for our customers to access our products. We remain dedicated to maintaining the high standards we’re known for, hand-sourcing our clothing from trusted manufacturers that we have personally visited. Each item is crafted from thoroughly researched materials, ensuring unbeatable quality at an exceptional price.